Alltak Decor
Project: Alltak Decor – Product Experience Film
Video created to showcase one of the best-selling products from Alltak Decor, focusing on real-life application and environment transformation.
The piece goes beyond product presentation, highlighting how the material interacts with real spaces and enhances interior aesthetics, creating a more relatable and aspirational experience.
The production follows a cinematic approach, emphasizing lighting, framing, and atmosphere to deliver a more sensory and visually engaging result.
Alltak Decor – AI Manifesto Film
For Alltak Decor at Haus Decor Show, I developed and produced a manifesto film created entirely through AI-driven workflows, exploring a new approach to content production where artificial intelligence becomes the core creative medium.
The project was conceived as a cinematic narrative to communicate the concept behind “Casa em Movimento”, a campaign focused on transformation, adaptability and the evolving nature of interior spaces. Instead of relying on traditional filming, the entire visual production was built using AI tools, allowing for complete creative flexibility and rapid iteration.
I was responsible for the full creative and production process — from concept development and script structuring to prompt engineering, visual direction, scene composition and final editing. Each scene was carefully designed using AI-generated imagery and video, requiring precise prompt crafting and a strong understanding of composition, lighting and storytelling to maintain visual consistency and narrative flow.
The production involved the use of multiple AI tools, including platforms for video generation, image creation and visual enhancement, combined with traditional editing techniques to assemble the final piece. Tools such as Google Veo, Runway and Adobe Firefly were used to generate and refine visuals, while ChatGPT supported scripting, ideation and narrative structuring throughout the process.
In addition to the visual production, the project also included voice narration generated through AI, ensuring a cohesive storytelling experience aligned with the tone and message of the campaign. The video was produced in multiple language versions — including Portuguese, English and Spanish — expanding its reach and enabling communication with a broader, international audience.
The final result demonstrates how AI can be integrated into professional content production not only as a supporting tool, but as a central creative engine. By combining storytelling, technology and creative direction, the project showcases a scalable and innovative workflow capable of delivering cinematic content with speed, flexibility and high visual impact.
Project: Alltak Decor – Vertical Garden Application
Video created to demonstrate the application process of the Decor Vertical Garden product, turning a technical tutorial into a dynamic and engaging experience.
The goal was to deliver educational content with a light and fluid storytelling approach, balancing information and entertainment to improve audience retention and understanding.
The edit features fast pacing, dynamic cuts, and continuous storytelling, guiding the viewer naturally through each step of the process while maintaining engagement.
Project: Alltak Decor – Pro Expert Certification (Behind the Scenes)
Video created to showcase the behind-the-scenes of the Alltak Decor Pro Expert certification, using a vlog-style approach to make the content feel more natural and engaging.
The goal was to turn an institutional initiative into organic and relatable content, bringing the audience closer to the real experience while reinforcing the value of the certification program.
The edit follows a fluid and dynamic pacing, with continuous storytelling that enhances authenticity, audience connection, and overall brand positioning.
Project: Alltak Decor – Sink Application (Part 2)
Second part of a hybrid video (interview + tutorial), focusing on the practical execution and technical details of wrapping a kitchen sink.
The goal was to maintain a fluid narrative while increasing the depth of the content, balancing technical explanation with a natural and engaging conversation.
The edit follows a dynamic and continuous storytelling approach, sustaining engagement throughout a longer and more detailed format.
Project: Alltak Decor – Sink Application (Interview + Tutorial)
Video created in a hybrid format, combining interview and tutorial to demonstrate the process of wrapping a kitchen sink while exploring key industry insights.
The goal was to transform technical content into a more natural and engaging conversation, using the interview dynamic to deliver practical knowledge, real experience, and professional insights.
The edit follows a dynamic and fluid pacing, balancing education and storytelling to create a more engaging and high-value learning experience.
Project: Alltak Decor – Renovation Series (Part 2)
Second episode of a renovation behind-the-scenes series, focusing on preparation and application details within a real environment.
The goal was to maintain a light and fluid narrative while increasing technical depth, delivering more practical insights without losing accessibility and engagement.
The edit follows a dynamic and natural vlog-style approach, blending educational content with storytelling to create a continuous and easy-to-follow experience.
Project: Alltak Decor – Renovation Behind the Scenes
Video created to showcase the behind-the-scenes of a renovation using vinyl surfaces, combining practical, educational, and institutional content into a single narrative.
The goal was to present the application process in a light and accessible way, delivering valuable information naturally while following the transformation of the space.
The edit features a fluid and dynamic pacing, balancing storytelling and technical explanation to create an engaging and informative viewing experience.
Project: Alltak Decor – Refrigerator Wrapping Tutorial
Step-by-step tutorial video created to demonstrate how to wrap a refrigerator, turning a technical process into a clear, accessible, and engaging experience.
The goal was to simplify the application process, guiding viewers in a practical way and encouraging real-world execution.
The edit follows a structured and dynamic approach, balancing technical explanation with smooth storytelling to maintain audience retention.
This video became the most viewed content on Alltak’s channel, reaching nearly 1 million views, proving its effectiveness in engagement and value delivery.